Church Growth Software

Paul did not preach with the high speech or the persuasive words of wisdom. The home to preach Paul and of testimony was not on the words that it used, but on the content of the message that it proclaimed. It did not try to do a good speech or an irresistible testimony. It was not engaged in the Classical rhetoric. It did not try to win a debate, or overcome the opposition. Was or it trying to use a special style of language to identify with his audience. It did not try to transfer its listeners to an emotional or intellectual crisis that would have for result the new births or the conversion. The home of his attention was not on his audience. Paul was not centered customer or oriented consumer.

Rather, Paul was Centered God and christ-oriented. His home was on the Lord, not on the people of Lord. Its eyes were on the cross, not on the church bench, or on the pulpit. His intention was to communicate the gospel of Jesus Christ, crucified and student.

It took a decision before it be for them came to talk about them nothing but Christ crucified. While it was a man instructs, a pharisien of pharisiens, a Rabbi of Rabbis, an intellectual of intellectuals, a professor of professors, it would talk about nothing but Christ crucified. It would construct his case, or defend the cause of Christ while basing itself on only Ecriture. It would not do call to wisdom or the world literature to support his grace testimony only by only Christ while basing itself on only Ecriture.

As the Christians, and as a church, we need to take our signals of Paul, Ecriture, and not world. We need to understand terms as the fidelity and the success of a biblical perspective, and not to apply ideas and/or the programs of success of this world to the church.

Unfortunately nevertheless the churches generally accepted speaking and followed the ideas and the world values for a lot of decades. I talk about the Church Movement of growth and his impact on names and the local churches. The Church Movement of growth transforms the landscape Christian by the development of big and medga churches. This good informs fact in the literature and the current media -- no church is exempts of his influence and impact.

Please to understand that I am not against the church growth. I understand the evangelism to be a central function of the church. Do or be I against the usage of modern marketing and of technologies of advertising. But I am against the usage of marketings and the advertising technologies as the world uses them in the church. I dispute myself for a more faithful and usage of christ-centred of modern media. There is nothing cheats with the modern media in and of himself. There is nevertheless a problem with the usage it to promote and encourage the values and the aesthetic one of sin in the name of Christianity.

The churches and names -- Christian -- the need of pay attention to and apply the wisdom of Paul found here in Corinthian to the evangelism practice, including and especially the usage of modern media (putting on the market and doing the advertising for). We must not allow world wisdom to determine the church methodologies. Do we this? I believe that we do, that practically all churches were carried out by the "success" of modern marketing and of practices of advertising.

I dispute myself here that such practice belong to that Paul calls the "the wisdom of men" (1 Corinthian ones 2:5) and the "world wisdom" (Colossiens 1:20). I dispute myself that the this is the current the popular comprehension of evangelism and the methodologies engaged to attain the lost that was diverted by what the calls of world of matters "putting on the market the sliding". The thought market crawled in the church and dominates our assistance efforts.

John Pledge, Principal Researcher to Microsystems of Sun Inc., warned contractors of software to the Forum of Global Gate in Seattle in the month of June, 2003, "all diverted us while putting on the market". His observation has the application to more than the development of software. It applies to practically every aspect of matters. To allow me to explain.

The it was Ralph Waldo Emerson that said, "To Construct a better mousetrap and the world will beat a way to your door". This solid counsel inspired contractors through the globe to do better products as the primary method of success of matters. The unity to do better products as the avenue more effective of success of matters is responsible of the development of modern technology, that changed forever the people in a manner thinks and lives the world on. The American contractors took the manner for the centuries.

At the same time, the modern methods of marketing changed also the nature of this formula for the matter success. How if? While changing the word definition "better". The original one understanding more better meant than a better mousetrap would take more mouse, or to take them more efficiently, or human, or although. More better indicated an improvement in the product function. The accent was on the mousetrap improvement (or the product) himself.

The new definition of better is not mousetrap, but sales of mousetrap. The this is mousetrap (or the product) putting on the market. The matter success no longer means constructing a better mousetrap. It means selling more mousetraps than your competitors, or increase the profitable margin on your mousetrap sales, that can be accomplished in several manners. Again, this change is the result of "putting on the market the sliding".

Please to be conscious that there is nothing cheats with the increased sales, nothing cheats with the effectiveness of increased production, nothing cheats with the biggest profits or increased income. But if there is nothing cheats with these things, then of that speaks-t I?

I talk about a change in the goal or objective of the matters, that carries out the product goal produces. I talk about a change in the reason to construct mousetraps (doing the special products). The goal or the original objective of the matters was to construct and produce a better mousetrap. The matter goal was produced it oriented.

The new one and improved goal is to sell more mousetraps or win more money by the mousetrap sale. The new goal is not set up on the product, but on the product sales. The new goal is set up on the sales and on the profits to the place of on the function, the conception or the mousetrap usage. The this is a change of is financia¨rement-conduit produces drives. And again, there is nothing cheats with the worry and the finance check. Any matters that is not concerned finances will fail.

The oldest goal of the matters was other directed. It was set up on to furnish a social service, on to identify a need and produce something to meet that the need. The new goal of the matters is directed automatically. It is set up on business profitability. The new goal is to earn money for the matter owners. Again, there is nothing cheats with to earn money.

But there is an associated problem with the new goal marketing drives, and that the problem relates to integrity and the decrease in the mousetrap quality when they are products to sell as opposed to the product function. The new accent implies finally the costs of production coupee to increase profits, that implies less or more inexpensive equipment and/or less than time in the production. To compensate these measures a subtle type of lie of marketing enters in game.